RV Shopping: Why asking “What are good RV brands” is the Wrong Question

“I’m looking at getting an RV and are wondering what the good (or worst) RV brands are?” A natural question to ask, and one I see/hear almost everyday as a Certified RV Inspector. But it’s the wrong way to approach RV shopping and narrowing down your RV choice.

First, a quick introduction to the world of RV manufacturing.

How many RV brands do you think there are?

If you guessed a couple dozen, think more!

There are over 100 that I know of, with the actual number probably being closer to 200–300. The actual number varies as some specific brands or manufacturers go out of business, new ones start, and sometimes they merge or are acquired.

The big three are Thor, Forest River, and Winnebago. Collectively, they are responsible for an estimated 85% of the RV’s produced every year. To clarify, these are not three brands but rather manufacturing ownership groups. Brands under these three include:

Thor

  • Keystone
  • Tiffin (since 2020)
  • Jayco
  • Entegra
  • Highland Ridge
  • Starcraft
  • Dutchmen
  • Heartland
  • Cruiser RV
  • Crossroads
  • DRV
  • KZ
  • Airstream

(Did that last one surprise you?)

Forest River

  • Coachmen
  • Palomino
  • East to West
  • Prime Time
  • Dynamax
  • Shasta
  • Rockwood
  • Viking

Winnebago

  • Grand Design
  • Newmar
  • Previously Itasca, brand has been retired

There are a few more groups, notably REV group that owns a half dozen brands, but the remaining 15% made are mostly independent brands.

Pros and Cons of Thor/Forest River/Winnebago

Big Company Pro #1: In general, pricing may be lower than the exact same RV being made by an independent brand, thanks to cost savings by mass producing. This is not true across the board though and is very much a generalization.

Big Company Con #1: With mass producing, you are likely facing a quantity over quality issue- the most well known con of this situation.

Big Company Pro #2: Another benefit of bigger brands is because there are more of them, it can be easier to get parts for them and oftentimes RV techs or more familiar with the systems.

Big Company Con #2: If you find yourself with a major issue on your RV, it can be difficult to manage their customer service.

Big Company Pro #3: They are more likely to weather any storms like supply interruptions or financial troubles due to their extensive resources.

Pros and Cons of Independent Brands

Independent Pro #1: More of a focus on quality over quantity.

Independent Con #1: They may contain parts or systems that are not as familiar to RV techs, and those parts may be harder to acquire.

Independent Pro #2: While some of the bigger brands have notable owner rallies or owner resources (such as Grand Design), independent brands usually shine at creating owner groups and events.

Independent Con #2: Every year, independent brands go out of business or merge. In fact, this happened to me. As a result, owners are left hanging with oftentimes a lack of replacement parts, customer service, etc. Even if it gets sold to another company, the smoothest of handovers will result in cracks in the system for issues to slip through.

Independent Pro #3: More likely to retain a higher resale value. If you buy an independent brand new, you are more likely (but again, not always) get a higher resale value on it.

When it comes down to it, all RV’s are made by humans; there’s always a chance of human error being present.

The internet shows a skewed perspective

If you google or ask in a Facebook group or online forum for reviews of a certain brand, you’re mostly going to get the negative reviews. You are likely going to experience a sample bias, where you seeing more of the negative side of things. For humans, experiencing a negative emotion often sticks with them longer, leading them to be more likely to post about negative things then when everything is going fine and they’re happy.

What it comes down to

This should be your takeaway: focus less on the brand, and more on finding the right (specific model) RV for you. That can be based on your style of camping, the floorplan, or specific needs and wants in the RV. What is the best RV for me will probably not be the best RV for you. Your needs and wants will also change over the years, so what is the right RV for you today may not be the right RV for you in 5–10 years.

If you’re not sure where to start, here’s what I recommend. Go to an RV show, or more than 1. Wander through all sorts of brands, types, floorplans. Even if you think you’re set on a towable for example, check out some motorhomes. Secondly, rent an RV, and start getting a feel for what you like or don’t like. As you start getting a better understanding of RV’s in general and their systems and features, then you can start making a list and looking at specific models/floorplans.

Better than a Brand Review: A Pre-Purchase Inspection

Once you find the right model(s) RV, you are nearing the end of the shopping process. As you enter the buying process, get a pre-purchase RV inspection for the specific RV you are buying from a certified RV inspector (think home inspector for RV’s). You can do this for a new or used RV, private sale or at a dealership. The pre-purchase inspection by an NRVIA certified inspector will take 4–10 hours on site, break down any issues into 1- life safety issues, 2- major issues, 3- minor issues, and 4- inspector comments. You will be able to make an informed decision about buying that RV. Learn more about that process here.

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RV Shopping: Why asking “What are good RV brands” is the Wrong Question